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wells national estuarine research reserveEnvironmental Communication: Water Words That Work
Get your message out with Water Words That Work
This workshop is designed for people who need to communicate with public audiences about water resources, watershed management, and land conservation.
To be held at the Great Bay Discovery Center, Great Bay National Estuarine Research Reserve, Greenland, NH
Reserve your spot with Annie Cox at 646-1555 ext 157 or acox@wellsnerr.org
Why You Should Attend
Are you tired of struggling with message design and delivery? Would you like to learn what words work when communicating about water and coastal issues? For those trained in different disciplines, environmental writing for everyday citizens can be a frustrating challenge, but the Water Words That Work message method makes it much easier to succeed. It is designed to turn those blank stares into nodding heads — to turn passive “environmental awareness” into pro-environmental behavior. Eric Eckl's methods will help you create and deliver messages that will reach your target audience and inspire them to action.
Workshop Overview
Communicate With Water Words That Work
9:45 a.m. to 10:30 a.m. and 10:45 a.m.to 12:15 p.m.
Make a splash with your communications! Relearn the language that everyday citizens use and you’ll become more confident and successful as you set out to enlighten the uninformed and persuade the undecided to take a stand or take action on behalf of our rivers, lakes, and oceans. The Water Words That Work environmental message method is a four-step process for transforming professional language into action language that will help make your next fundraising, issue advocacy, and behavior change campaign a success.
~Lunch Provided~
12:15 p.m. to 1:15 p.m.
Combat Communications for Conservationists
1:15 p.m. to 3:00 p.m.
Conservation and controversy go hand in hand. Sooner or later, the mud will fly and your work and your reputation will be on the line. In this training, you will hone messaging skills you need to set the record straight and come out on top!
This workshop is made possible by the following organizations whose work and partnership contributes to maintaining healthy watersheds and beaches, clean abundant sources of drinking water, and conservation of important wildlife habitat.
- Wells National Estuarine Research Reserve Coastal Training Program
- Laudholm Trust
- Rachel Carson National Wildlife Refuge
- Great Bay National Estuarine Research Reserve Coastal Training Program
- Piscataqua Region Estuaries Partnership
“Eric’s passion for people and communications is evident in the work he does, touching on issues that matter to most of us. He is a great teacher and presenter. Anyone who attends his workshop sessions will walk away excited and ready to implement what he has clearly explained, with an ‘I can do this’ attitude.” Advanced Learning Institute
Date & Time
August 3, 2011, 9:00 am – 3:00 pm
Pricing
Regular Price:
$15.00
Discounted Price:
$15.00
For Wells Reserve programs, members of Laudholm Trust enjoy discount pricing.
Discounts offered for other programs, if any, are included in the full description above.
Reservations
Required: To register, please call 207-646-1555.
