The Wrack

The Wrack is the Wells Reserve blog, our collective logbook on the web.

Posts tagged communication

  • Communicate with Impact part II

    | March 17, 2016

    Recently the Coastal Training Program hosted a webinar series on environmental communication by Water Words that Work. Space was limited and several of you asked for materials and resources. View part I here.

    The Environmental Message Method

    Step 1: Begin with behavior

    Watch these two videos and compare their style.

    The first video provides awareness about an issue but doesn't leave the viewer with any solutions. The second video provides multiple actions or behavior changes the viewer can make.

  • Communicate with Impact part I

    | February 10, 2016

    Recently the Coastal Training Program hosted a webinar series on environmental communication by Water Words that Work (WWTW). Space was limited and several of you asked for materials and resources. I'll recap the webinar in two parts.

  • Dr. Randy Olson Knows Something You Don't [Yet]

    | March 8, 2015

    #scicommTwo scientists AND their chief salesman want to better communicate coastal science and our changing world, BUT they need some help. THEREFORE, they sought out a guru.

     

    Science is great at figuring out our complex world, and figuring out our complex world is really helpful. But scientists are really not great at communicating their findings. It’s a fundamental weakness in the entire endeavor. Scientists don’t tell good enough stories. Therefore, Dr. Randy Olson, a “reformed" scientist turned filmmaker turned science communications guru, is offering a solution.

  • The Great Thing About Science Is...

    | January 15, 2015

    It is NOT about easy answers, shortcuts, or even [usually] a-ha revelations. Why on earth is that great?

    Stupid scientists, never sure of anything