Building Risk Communication Skills
Better understand how people respond to risk and develop communications skills for discussing hazards in your community
Reservations
Required
Location
Mather Auditorium
Course Objectives
- Recognize differing values and identify how and why people perceive and respond to risks the way they do.
- Apply social science and risk communication principles when responding to difficult questions.
- Respond to difficult questions with more confidence.
- Develop a risk communication strategy that incorporates social science and risk communication principles.
Course Instructor
Stephanie Fauver, Meteorologist, NOAA Office for Coastal Management
Agenda
Getting Started with Your Risk Communication Strategy (Part 1)
- Participants begin to develop a strategy to meet their risk communication goals.
- Activity: Risk Communication Strategy Part 1 – Participants identify their biggest challenge, risk communication goal, and target audience
Why People Respond to Risk the Way They Do
- Participants learn how people perceive risk and why they respond the way they do.
Break
Activity: Risk Communication Strategy Part 2: Understanding Your Audience
- Activity: Participants identify what they know and what they need to learn about their target audience.
Risk Communication Essentials Part 1
- Participants learn the essentials of good risk communication and see how these essentials can be applied to their communications.
Lunch - Provided
Risk Communication Essential Part 1: Group Activity
- Group Activity: Practice applying the risk communication essentials to a real-world scenario
Risk Communication Essentials Part 2
- Activity: Partner Practice – Apply new skills to a real-life situation.
Communicating about Risk in a Group Setting
- Participants learn how to apply risk communication tips and techniques in a group setting.
Break
Risk Communication Strategy Part 3 – Connecting with Your Audience
- Activity: Risk Communication Strategy Part 3 – Connecting with your audience.
Apply Risk Communication to Your Real-World Situation
- Participants apply what they have learned and share ideas for engaging with their audience in real-life situations.
- Activity: Group Discussion – Apply new skills to your real-life situations.
Commitment, Evaluation, and Wrap-up
Questions?
contact Annie Cox: acox at wellsnerr.org